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A Visionary in Branding and Beyond

Vivek Rangabhashyam is a seasoned branding and marketing expert with a unique blend of experiences spanning diverse industries. His journey, originating from a military family and encompassing education in eight different Indian states, instilled in him an adaptability and deep cultural understanding that enriched his professional expertise.

Born on October 22, 1991, in Hyderabad, Vivek’s early years were shaped by the disciplined yet nurturing environment provided by his father, Group Captain Vinod Rangabhashyam, and his mother, Suman Rangabhashyam. Growing up in a family that frequently moved due to his father’s military service, Vivek experienced a childhood rich with diversity, resilience, and cultural exposure.

Early Life and Education: A Foundation of Adaptability

From his mischievous toddler days—chasing his brothers with a watering hose and soaking furniture—to his first school days at Hutchings High School in Pune, Vivek’s curiosity and vibrant energy were evident. His childhood was peppered with vivid memories, from befriending classmates to navigating the challenges of frequent relocations.

The years 1998 and 1999 brought defining moments in Vivek’s formative years. In Tamil Nadu, he developed an early love for music, experimenting with his father’s guitar, which later became a lifelong passion. The move to Bhuj, Gujarat, presented new challenges, including adapting to new schools and overcoming stage fright during an elocution competition.

In 2001, the Bhuj earthquake marked a poignant period in Vivek’s life. Although young, he witnessed the devastation firsthand, an experience that subtly shaped his empathetic worldview. Post-earthquake, he moved with his family to Hyderabad, where he resumed his schooling. Despite being a self-described “slow learner,” Vivek’s tenacity and support from his family helped him navigate academic and social challenges.

A Journey Through Adolescence: Discovering Interests and Resilience

Vivek’s teenage years were a rollercoaster of experiences, from being bullied in various schools to developing his entrepreneurial streak by starting a small “bank” to earn goodwill and protection from peers. Music remained a constant companion, and his father’s gift of a new guitar further fueled his passion, culminating in his first stage performance in Bidar.

By the time he entered high school, Vivek had begun to explore sports like volleyball and creative pursuits like performing in a Japanese competition. Though he faced challenges fitting in socially, these experiences built a strong foundation of resilience, adaptability, and resourcefulness.

A Budding Professional: From Animation to Entrepreneurship

Vivek pursued a Bachelor’s degree in Animation and Design at Loyola Academy, Hyderabad, which proved to be a transformative phase. He honed his creative skills, gained confidence by participating in debates and competitions, and became an active member of AIESEC, where he discovered the power of networking.

Graduating as the “Best Outgoing Student” in 2012, Vivek’s professional journey began at FortunaPix, where he worked on 3D modeling, texturing, and lighting for educational videos. Shortly thereafter, he joined Google, contributing to the R&D of “Sitebuilder,” a tool that helped businesses establish an online presence. His role at Google inspired him to channel his entrepreneurial spirit, leading to the founding of Markitome in 2013, a branding and marketing agency that would later become a cornerstone of his career.

Building Markitome: Crafting Brands with Impact

Markitome began as a small venture focusing on digital marketing but quickly grew into a comprehensive branding and marketing agency under Vivek’s leadership. Through meticulous research, creative strategies, and an unrelenting drive to deliver results, Vivek positioned Markitome as a trusted partner for businesses across industries.

Beyond Markitome, Vivek’s entrepreneurial pursuits expanded. In 2016, he co-founded Sea Ridges Financial Services (SRFS), a dynamic firm specializing in financial portfolio management. His ability to juggle multiple ventures showcased his dedication to creating value across domains.

A Leader in Networking and Mentorship

Vivek’s passion for fostering connections led him to an active role in Business Network International (BNI), where he held multiple leadership positions. As a Support Ambassador, Secretary-Treasurer, and Education Coordinator, he worked tirelessly to enhance collaboration among entrepreneurs and drive the growth of BNI chapters in Hyderabad.

Equally passionate about education, Vivek has delivered guest lectures at esteemed institutions like Jawaharlal Nehru Technological University (JNTU) and Osmania University (OU). His sessions, which blend inspiration with actionable insights, have left a lasting impact on aspiring entrepreneurs and professionals alike.

An Advocate for Animal Welfare

Vivek’s compassion extends beyond the professional realm. A lifelong dog lover, he has adopted six dogs, rescued over 18, and provided medical attention and sterilization for more than 23. His commitment to animal welfare is evident through his active involvement with NGOs like Telangana Pet Adoption, showcasing his dedication to making a difference in his community.

Personal Life and Values

On February 18, 2018, Vivek married Sanika Samant, embarking on a new chapter in his life. Together, they have built a life rooted in shared values and mutual support. Known for his empathy and fun-loving nature, Vivek balances his professional pursuits with personal passions like playing the guitar, exploring new cuisines, and spending quality time with his dogs.

Current Endeavors and Legacy

Today, Vivek continues to lead Markitome with an unwavering commitment to innovation and excellence. His vision is to empower businesses and individuals through branding that resonates deeply with audiences. Whether mentoring startups, driving marketing strategies, or championing social causes, Vivek remains a beacon of inspiration.

Through his journey, Vivek Rangabhashyam exemplifies the power of perseverance, empathy, and visionary thinking. His life is a testament to the impact one individual can have—on businesses, communities, and the world at large.